Senior-led marketing · Portugal and international
Creativity that converts.
Twenty-five years inside the marketing behind NOS, Nestlé and Renault — now working directly on your business.
Where the experience comes from
- NOS Telecomunicações
- Nestlé
- Renault
Career experience of our founder, Lurdes Sauane, over twenty-five years in marketing.
The difference
You get the senior marketer. Not the junior who inherits your account.
At the agencies holding the biggest accounts in Portugal, the person with twenty-five years of experience pitches the work — and then never touches it again. It goes to a team three levels down. That is the model. This is not that model.
One senior strategist
The person who plans your marketing is the person who makes it. Every month, on your account.
No margin on your ad spend
You pay Meta and Google directly. Our fee is fixed and visible. We never take a cut of the media budget.
You own everything
Every account, asset and login is created in your name. If you leave, you take all of it with you.
What we do
Strategy, creative and performance under one roof.
Twelve core services, delivered by one senior lead with a trusted freelance bench behind her. If something is outside what we do well, we will tell you and point you somewhere better.
- Marketing strategy and consulting
- Branding and visual identity
- Social media management
- Graphic design
- Photography
- Video
- Meta Ads
- Google Ads
- SEO
- Local SEO and Google Business Profile
- Websites and landing pages
- Analytics and reporting
How we work
The C&D Method
Four steps, explained in plain language at every stage. You will always know what is being done and why.
Decode
We audit what exists, read the data properly, and map the market and the competition. You get the findings explained in plain language — not a dashboard you have to interpret alone.
Design
Strategy and creative direction built from what the audit actually found. Approved by you before a single asset is produced.
Deploy
Content, campaigns and ads go live. Weekly execution against the plan, with the flexibility to move when something is clearly working.
Double down
Monthly report and monthly call. We kill what is not working and put the budget behind what is. This is where most of the growth comes from.
Who you work with
Lurdes Sauane
Founder · Marketing Strategist
Twenty-five years in marketing, built brand-side and agency-side on accounts where the stakes were high and the scrutiny constant — NOS Telecomunicações, Nestlé, Renault.
Strategy, campaign design, paid media, brand identity and the unglamorous work of scaling a business. Celebre e Didatico exists so that experience goes directly into the work, instead of into a pitch deck.
Thirty minutes, no charge, no pitch.
A diagnostic call: what you are doing now, what is working, and the two or three things that would move the needle fastest. If we are not the right fit, we will say so.